Askable

Voice AI for OTAs and Tour Operators

OTA and tour-operator support runs on high-friction, high-stakes decisions. A standard chatbot cannot handle this operational complexity.

Askable is more than a chatbot. It's an intelligent voice AI channel that transforms your travel website into a 24/7 conversion engine. It understands your policies, speaks your customers' languages, and converts high-intent voice traffic—which converts 10-15x higher than web leads—before it's lost.

Stop losing bookings to friction. Start cutting acquisition costs and boosting direct revenue.

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Deploy Your 24/7 AI Travel Expert in 3 Simple Steps

Transform your customer experience in minutes, not months. Askable connects to your existing assets without complex integrations.

Connect Your Knowledge

In minutes, Askable securely learns everything. It reads your website, flight schedules, hotel amenities, and complex cancellation policies.

Activate Your Voice

Deploy the multilingual voice agent on your website. No coding required.

Convert & Optimize

Instantly start answering complex traveler queries 24/7. Use our analytics to see why customers drop off and optimize your funnel.

An AI Strategy for Every Sector of Your Travel Business

Your challenges aren't generic, and your AI shouldn't be either. Askable provides targeted solutions that drive measurable results for decision-makers across the travel ecosystem.

1. For Online Travel Agencies (OTAs)

The Challenge: High customer acquisition costs (CAC) and booking drop-offs

High customer acquisition costs (CAC) and booking drop-offs, especially from global audiences wary of language barriers and complex policies.

The Solution: Convert Research Intent into Direct Revenue

Askable helps OTAs convert high-intent travelers by addressing language barriers and policy confusion.

Multilingual Booking Assurance: Guide non-native speakers through high-friction payment and policy pages in their own language. Reduce booking drop-off rates by 15-20% and build the trust needed to convert.
AI-Powered Upsell: Don't wait for checkout. When a user asks about a destination, Askable conversationally suggests travel insurance, excursions, or car rentals, increasing Average Order Value (AOV) by over 10%.
Conversion Leak Analytics: Our dashboard shows you the exact questions users ask before they abandon their cart. Stop guessing and fix the hidden friction in your funnel.

2. For Airlines & Air Transport

The Challenge: Sky-high operational costs and customer frustration

Sky-high operational costs in call centers (especially in the EU, with agent wages up to $55/hr) and massive customer frustration during disruptions.

The Solution: Automate Complexity, Master Disruption

Askable automates complex policy inquiries and provides scalable support during disruptions.

Intelligent Policy Triage: Instantly automate complex, policy-driven inquiries like refunds, schedule changes, and baggage fees. Reduce Average Handling Time (AHT) by 40% and cut call center OpEx by up to 30%.
Proactive Disruption Management: When flights are cancelled, provide instant, scalable, and sentiment-aware answers 24/7. Stop the flood of repeat calls and reduce customer complaints regarding the same issue by 30%.
Error-Free Data Capture: Use voice-based data collection to handle booking modifications or ancillary service add-ons, reducing manual data entry errors by 25% and cutting down on after-call work.

3. For Hospitality (Hotels & Accommodations)

The Challenge: Over-reliance on high-commission OTAs and overwhelmed staff

Over-reliance on high-commission OTAs (15-25% per booking) and front desk staff being overwhelmed by repetitive, low-value questions.

The Solution: Recapture Direct Revenue & Enhance Guest Service

Askable helps hotels convert direct bookings and automate routine inquiries.

Direct Booking Conversion: Askable acts as your 24/7 online concierge, engaging website visitors to answer property-specific questions and qualify leads. Shift 8-12% of bookings from high-commission OTAs directly to your profitable channel.
Automated In-Stay Concierge: Deflect 40% of routine front desk calls (e.g., "What's the Wi-Fi password?", "What time is breakfast?", "Send extra towels"). This frees your human staff to focus on high-touch, personalized guest experiences that build loyalty.
Predictive Personalization: Analyze conversational data to see what guests really want. If guests keep asking about local tours, proactively offer a package. Use these insights to improve repeat booking rates by 5-8%.

Features Built for Travel Industry Leaders

Askable's enterprise-grade platform is designed to handle the specific demands of the travel market.

Knowledgeable Answering Engine

Instantly learns your complex cancellation policies, baggage fee structures, and blackout dates. It gives accurate, compliant answers, reducing your legal and financial risk.

Advanced NLU

Understands traveler intent, not just keywords. It knows the difference between "I want to book a flight" and "I want to change a flight," and handles the query correctly the first time.

Multilingual Voice Support

Serves the explosive growth of global travel (like India's 100M projected outbound trips). Builds trust by speaking to customers in their native language during high-stakes financial transactions.

Detailed Analytics Dashboard

Provides CXO-level insights. Moves beyond "exit rates" to show you why travelers are leaving. Pinpoint exact friction points (e.g., "visa requirement confusion") and fix them.

Voice-Based Data Collection

Securely and accurately captures traveler details (names, dates, contact info) through conversation, streamlining the booking and lead qualification process.

📈 Your New Bottom Line: Stop Leaking Revenue. Start Seeing ROI.

Integrating Askable isn't a cost center; it's your most powerful profit driver. Here is the data-backed impact you can present to your board:

30-40% Reduction in Call Center OpEx

By automating high-AHT policy and refund calls.

8-12% Shift to Direct Bookings

By converting hotel website visitors before they defect to a high-commission OTA.

10-15% Increase in Average Order Value (AOV)

By using conversational AI to intelligently upsell ancillary services to OTAs and Airlines.

40% Deflection of Standard Front Desk Calls

By handling routine guest inquiries, freeing staff for high-value service.

Leadership Perspective

Leadership notes for OTAs and tour operators

"OTAs and operators win by reducing booking friction during high-intent sessions. Voice AI should prioritize itinerary clarity, rebooking speed, and conversion continuity."

Karthik Bacherao

Founder, Gentic AI

View LinkedIn profile

Industry quick answers

How does Askable adapt to regulated and high-intent industries?

Askable uses industry-aware workflows with guardrails, escalation logic, and multilingual support.

For BFSI, Real Estate, E-commerce, and Travel, Askable maps voice flows to real operational constraints like compliance-safe handling, lead qualification, and booking conversion.

Proof: Each industry page includes dedicated deployment, challenges, ROI, and leadership sections.

Voice AI glossary

Voice AI latency

The response delay between user speech and agent reply. Lower latency improves conversational flow and user trust.

Warm transfer

A handoff from AI to human agent where context and transcript are passed before transfer, reducing repetition and call friction.

Data residency

How and where customer data is stored and processed to satisfy regional, legal, and enterprise governance requirements.

Lead qualification

A structured process that identifies high-intent prospects using fit, urgency, and readiness signals before routing to sales.

Ready to Transform Your Traveler Experience?

Stop letting high-intent travelers slip away. See exactly how Askable's voice AI can cut your acquisition costs, reduce operational overhead, and increase your direct revenue.

Schedule a personalized demo with our travel industry specialist today.

Last updated: 4/27/2026, 8:50:00 AM

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